As most of you know, we are now in the midst of the home-buying season. So, I wanted to provide people looking to sell their property this year with some information about how to maximize your selling price while minimizing your stress. To do this, I contacted some of the top real estate agents I know in the Metropolitan area and asked each of them for one tip. Their incredibly insightful, unique and valuable tips are listed below.
1. Prepare to Sell. To get top dollar, it is important to spend the time upfront before listing your house for sale. Two of the most important things are (i) to prepare the house for the market and (ii) to make sure that you price your house correctly from the beginning. If you do this it will result in a quicker, smoother and more profitable sale. Sue Adler, Keller Williams Realty (Summit/Short Hills), email@example.com
2. Get the Neighbors Involved . Before the listing goes public, have your broker hold an open house for the neighborhood and serve light refreshments. Aside from you and your broker, your neighbors are some of the most motivated people to get you top dollar for your property since your sale will be their future comparable sale. Also, your neighbors will likely know people who want to move into the building or onto the block. Leverage their motivation and contacts to instantly expand your workforce! Carson Alexander, Keller Williams NYC (Brooklyn), firstname.lastname@example.org
3. Trust Your Agent. If you are given a good referral from a quality agency, the key to a successful sale is to work with them. That means listening to their advice about pricing, staging, and the many other steps involved in the process. Trusting your agent and developing a solid plan together from the start will make for a positive and enjoyable experience. In NYC especially, real estate transactions are much more complicated and there is a lot to know. Remember, you are hiring someone for their expertise and professional guidance so use it! Claire Groome,
Warburg Realty(Manhattan), email@example.com
4. Put Your Best Foot Forward. The exterior of a house is the first impression a buyer gets. So sprucing up on lawn care and plantings can go a long way. If a railing or garage door needs to be painted that should be done too. Also, fix anything that is broken inside the house; replace light bulbs and paint any highly trafficked areas that really need it. Decluttering is the most important way to get your home ready to sell. If buyers see there is room in the closets, they will think the closet space is appropriate. Miriam Lambert, Friedberg Properties & Associates (Bergen Co.), firstname.lastname@example.org
5. Make Sure the Home Shows Well on the Web. Market the home with killer professional photographs and rich, descriptive web copy. Make sure the lighting is perfect; that the balance of the photos is correct; and that there is not too much clutter. The web description should emphasize the benefits to owning the property and not simply list those benefits. It should give the buyer a feel for how it will be to own the property. Michael Shapot, Keller Williams NYC (Manhattan), email@example.com
6. Price Your Home Slightly Below the Market. How do you guarantee that you will receive maximum value for your house? Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a slightly under-priced property. By pricing a property a bit lower, real estate agents can ensure more buyers will offer a better price in a shorter period of time, especially in a low inventory, buyer-active market, like the one we’re in right now! Steven Warshaw, EXIT Realty Achieve, (Long Island), SteveW@ExitRealtyAchieve.com